Contemporary marketing

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Bibliographic Details
Main Author: Boone, Louis E.
Other Authors: Kurtz, David L.
Format: Book
Language:English
Published: Fort Worth : Harcourt College Publishers, c2001
Edition:10th ed.
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Description
Physical Description:v.1 (in various paging)
Bibliography:Includes bibliographical references and index
ISBN:0-03-031403-8