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Differentiate or die :
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Differentiate or die : survival in our era of killer competition
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Bibliographic Details
Main Author:
Trout, Jack
Other Authors:
Rivkin, Steve, 1947-2016
Format:
Book
Language:
English
Published:
New York :
Wiley,
c2000
Subjects:
Marketing.
Advertising
>
Brand name products.
Brand name products.
Competition.
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