Differentiate or die : survival in our era of killer competition

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Bibliographic Details
Main Author:	Trout, Jack
Other Authors:	Rivkin, Steve, 1947-2016
Format:	Book
Language:	English
Published:	New York : Wiley, c2000
Subjects:	Marketing. Advertising > Brand name products. Brand name products. Competition.
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MARC


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100	1		\|a Trout, Jack.
245	1	0	\|a Differentiate or die : \|b survival in our era of killer competition / \|c Jack Trout with Steve Rivkin
260			\|a New York : \|b Wiley, \|c c2000
300			\|a x, 230 p.
504			\|a Includes bibliographical references and index
650	0	0	\|a Marketing.
650	0	0	\|a Advertising \|x Brand name products.
650	0	0	\|a Brand name products.
650	0	0	\|a Competition.
700	1		\|a Rivkin, Steve, \|d 1947-2016.
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970			\|a ΣΑΛΑΜΟΥΡΑ \|b ΜΑΡΙΑ \|z 2001/03/12