APA (7th ed.) Citation

Trout, J., & Rivkin, S. (2000). Differentiate or die: Survival in our era of killer competition. Wiley.

Chicago Style (17th ed.) Citation

Trout, Jack, and Steve Rivkin. Differentiate or Die: Survival in Our Era of Killer Competition. New York: Wiley, 2000.

MLA (9th ed.) Citation

Trout, Jack, and Steve Rivkin. Differentiate or Die: Survival in Our Era of Killer Competition. Wiley, 2000.