Mastering the digital marketplace : practical strategies for competitiveness in the new economy

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Bibliographic Details
Main Author:	Aldrich, Douglas F.
Format:	Book
Language:	English
Published:	New York : Wiley, c1999
Subjects:	Electronic commerce. Intellectual property. Internet marketing. Computer graphics equipment industry > Case studies.
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082	0		\|a 658.800285
100	1		\|a Aldrich, Douglas F.
245	1	0	\|a Mastering the digital marketplace : \|b practical strategies for competitiveness in the new economy / \|c Douglas F. Aldrich
260			\|a New York : \|b Wiley, \|c c1999
300			\|a xiv, 322 p.
504			\|a Includes bibliographical references and index
650	0	0	\|a Electronic commerce.
650	0	0	\|a Intellectual property.
650	0	0	\|a Internet marketing.
650	0	0	\|a Computer graphics equipment industry \|x Case studies.
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