Consumer marketing : a resource based approach for the hospitality and tourism industries

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Bibliographic Details
Main Author:	Teare, Richard
Other Authors:	Calver, Stephen
Format:	Book
Language:	English
Published:	London : Cassell, 1996
Subjects:	Hospitality industry > Marketing. Marketing. Tourism > Marketing.
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Description
Physical Description:	60 p.; 30 cm.
Bibliography:	Includes bibliographical references
ISBN:	0-304-33442-1

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