rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Advertising
  name:
    name part: O'Guinn, Thomas C.
    role:
      role term: creator
  name:
    name part: Allen, Chris T.
  name:
    name part: Semenik, Richard J.
  type of resource: text
  origin info:
    place:
      place term: Cincinnati
    publisher: South-Western College Publishing
    date issued: c2000
    date issued: 2000
    edition: 2nd ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xxxvii, 694 p.
  note: Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik
  note: Includes bibliographical references and indexes
  subject:
    topic: Advertising
  subject:
    topic: Advertising media planning
  classification: 659.1
  identifier: 0-324-00661-6 (hbk.)
  location:
    physical location: INST CHIOS 20010307
  record info:
    record content source: GR-MY-UA
    record creation date: 010307
    record identifier: 1/17990
    language of cataloging:
      language term: gre