Advertising
Αποθηκεύτηκε σε:
| Κύριος συγγραφέας: | |
|---|---|
| Άλλοι συγγραφείς: | , |
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Δημοσίευση: |
Cincinnati :
South-Western College Publishing,
c2000
|
| Έκδοση: | 2nd ed. |
| Θέματα: | |
| Ετικέτες: |
Προσθήκη ετικέτας
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MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 1/17990 | ||
| 008 | 010307s2000 eng d | ||
| 020 | |a 0-324-00661-6 (hbk.) | ||
| 035 | |l 10066333 | ||
| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 659.1 | |
| 100 | 1 | |a O'Guinn, Thomas C. | |
| 245 | 1 | 0 | |a Advertising / |c Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik |
| 250 | |a 2nd ed. | ||
| 260 | |a Cincinnati : |b South-Western College Publishing, |c c2000 | ||
| 300 | |a xxxvii, 694 p. | ||
| 504 | |a Includes bibliographical references and indexes | ||
| 650 | 0 | 0 | |a Advertising. |
| 650 | 0 | 0 | |a Advertising media planning. |
| 700 | 1 | |a Allen, Chris T. | |
| 700 | 1 | |a Semenik, Richard J. | |
| 852 | |a INST |b CHIOS |e 20010307 |h 659.1 OGU |p 005200021591 |q 005200021591 |t BK |y 0 | ||
| 901 | |a BIBL2-2001-1 | ||
| 909 | |a Χ |b 083343 | ||
| 970 | |a Σαλαμούρα |b Μαρία |z 2001/03/07 | ||