Παραπομπή σε μορφή APA (7η εκδ.)

O'Guinn, T. C., Allen, C. T., & Semenik, R. J. (2000). Advertising (2nd ed.). South-Western College Publishing.

Παραπομπή σε μορφή Chicago (17η εκδ.)

O'Guinn, Thomas C., Chris T. Allen, και Richard J. Semenik. Advertising. 2nd ed. Cincinnati: South-Western College Publishing, 2000.

Παραπομπή σε μορφή MLA (9th εκδ.)

O'Guinn, Thomas C., et al. Advertising. 2nd ed. South-Western College Publishing, 2000.