Marketing in the cyber age : the why, the what and the how
Αποθηκεύτηκε σε:
| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Δημοσίευση: |
Chichester :
Wiley,
c1996
|
| Θέματα: | |
| Ετικέτες: |
Προσθήκη ετικέτας
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|---|---|---|---|
| 001 | 1/17981 | ||
| 008 | 010307s1996 eng d | ||
| 020 | |a 0-471-97023-9 (pbk.) | ||
| 035 | |l 10066330 | ||
| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.84 | |
| 100 | 1 | |a Rohner, Kurt, |d 1954- |t Cyber-Marketing. |l English. | |
| 245 | 1 | 0 | |a Marketing in the cyber age : |b the why, the what and the how / |c Kurt Rohner |
| 260 | |a Chichester : |b Wiley, |c c1996 | ||
| 300 | |a xv, 223 p. | ||
| 504 | |a Includes bibliographical references and index | ||
| 650 | 0 | 0 | |a Telemarketing. |
| 650 | 0 | 0 | |a Database marketing. |
| 852 | |a INST |b CHIOS |e 20010307 |h 658.84 ROH |p 005200021589 |q 005200021589 |t BK |y 0 | ||
| 901 | |a BIBL2-2001-1 | ||
| 909 | |a Χ |b 083345 | ||
| 970 | |a ΣΑΛΑΜΟΥΡΑ |b ΜΑΡΙΑ |z 2001/03/07 | ||