APA (7th ed.) Citation

Zikmund, W. G. (1999). Essentials of marketing research. Dryden.

Chicago Style (17th ed.) Citation

Zikmund, William G. Essentials of Marketing Research. Fort Worth: Dryden, 1999.

MLA (9th ed.) Citation

Zikmund, William G. Essentials of Marketing Research. Dryden, 1999.

Warning: These citations may not always be 100% accurate.