Contemporary marketing research

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Bibliographic Details
Main Author: McDaniel, Carl D.
Other Authors: Gates, Roger H., 1942-
Format: Book
Language:English
Published: Cincinnati : South-Western College Publishing, c1999
Edition:4th ed.
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Description
Physical Description:v.1 (in various paging) 1 computer disk (3 1/2 in.)
Bibliography:Includes bibliographical references and index
ISBN:0-324-00603-9 (hbk.)