Παραπομπή σε μορφή APA (7η εκδ.)

McDaniel, C. D., & Gates, R. H. (1999). Contemporary marketing research (4th ed.). South-Western College Publishing.

Παραπομπή σε μορφή Chicago (17η εκδ.)

McDaniel, Carl D., και Roger H. Gates. Contemporary Marketing Research. 4th ed. Cincinnati: South-Western College Publishing, 1999.

Παραπομπή σε μορφή MLA (9th εκδ.)

McDaniel, Carl D., και Roger H. Gates. Contemporary Marketing Research. 4th ed. South-Western College Publishing, 1999.