Competitive branding : winning in the market place with value-added brands

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Bibliographic Details
Main Author: Nilson, Torsten H., 1949-
Format: Book
Language:English
Published: Chichester : Wiley, c1998
Subjects:
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100 1 |a Nilson, Torsten H.,   |d 1949- 
245 1 0 |a Competitive branding :  |b winning in the market place with value-added brands /  |c Torsten H. Nilson ; Nilson Consulting Ltd 
260 |a Chichester :   |b Wiley,   |c c1998 
300 |a ix, 235 p. 
504 |a Includes index 
650 0 0 |a Brand name products. 
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