International marketing strategy : analysis, development and implementation

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Bibliographic Details
Main Author: Doole, Isobel
Other Authors: Lowe, Robin, 1945-
Format: Book
Language:English
Published: London : International Thompson Business Press, c1999
Edition:2nd ed.
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Description
Physical Description:xix, 572 p.
Bibliography:Includes index
ISBN:1-86152-472-2