rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Under the radar
    sub title: talking to today's cynical consumer
  name:
    name part: Bond, Jonathan
    name part: 1957-
    role:
      role term: creator
  name:
    name part: Kirshenbaum, Richard
    name part: 1961-
  type of resource: text
  origin info:
    place:
      place term: New York
    publisher: Wiley
    date issued: c1998
    date issued: 1998
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xiii, 226 p.
  note: Jonathan Bond, Richard Kirshenbaum
  note: Includes index
  subject:
    topic: Advertising
    geographic: United States
  subject:
    topic: Advertising campaigns
    geographic: United States
  subject:
    topic: Advertising agencies
    geographic: United States
  classification: 659.10973
  related item:
    title info:
      title: Adweek magazine series
  identifier: 0-471-17469-6
  location:
    physical location: INST CHIOS 20010306
  record info:
    record content source: GR-MY-UA
    record creation date: 010306
    record identifier: 1/17909
    language of cataloging:
      language term: gre