Under the radar : talking to today's cynical consumer
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| Κύριος συγγραφέας: | |
|---|---|
| Άλλοι συγγραφείς: | |
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Δημοσίευση: |
New York :
Wiley,
c1998
|
| Σειρά: | Adweek magazine series
|
| Θέματα: | |
| Ετικέτες: |
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| 100 | 1 | |a Bond, Jonathan, |d 1957- | |
| 245 | 1 | 0 | |a Under the radar : |b talking to today's cynical consumer / |c Jonathan Bond, Richard Kirshenbaum |
| 260 | |a New York : |b Wiley, |c c1998 | ||
| 300 | |a xiii, 226 p. | ||
| 490 | 1 | |a Adweek magazine series | |
| 504 | |a Includes index | ||
| 650 | 0 | 0 | |a Advertising |z United States. |
| 650 | 0 | 0 | |a Advertising campaigns |z United States. |
| 650 | 0 | 0 | |a Advertising agencies |z United States. |
| 700 | 1 | |a Kirshenbaum, Richard, |d 1961- | |
| 830 | 0 | |a Adweek magazine series | |
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