APA (7th ed.) Citation

Wilkie, W. L. (1994). Consumer behavior (3rd ed.). John Wiley & Sons.

Chicago Style (17th ed.) Citation

Wilkie, William L. Consumer Behavior. 3rd ed. New York: John Wiley & Sons, 1994.

MLA (9th ed.) Citation

Wilkie, William L. Consumer Behavior. 3rd ed. John Wiley & Sons, 1994.