Satisfaction : a behavioral perspective on the consumer
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
c1997.
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| Series: | McGraw-Hill series in marketing
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| Subjects: | |
| Tags: |
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| Physical Description: | xvi, 432 σ. ; 24 εκ. |
|---|---|
| Bibliography: | Περιλαμβάνει βιβλιογραφικές παραπομπές και ευρετήριο. |
| ISBN: | 0071154124 |