Marketing management : a strategic approach with a global orientation
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| Κύριος συγγραφέας: | |
|---|---|
| Άλλοι συγγραφείς: | , |
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Δημοσίευση: |
Boston, Massachusetts :
Irwin, McGraw-Hill,
c1998
|
| Έκδοση: | 3rd ed. |
| Θέματα: | |
| Ετικέτες: |
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|---|---|---|---|
| 001 | 1/14484 | ||
| 008 | 001204s1998 eng d | ||
| 020 | |a 0-07-115429-9 | ||
| 035 | |l 10065016 | ||
| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.8 | |
| 100 | 1 | |a Boyd, Harper W. | |
| 245 | 1 | 0 | |a Marketing management : |b a strategic approach with a global orientation / |c Happer W. Boyd, Orville C. Walker, Jean-Claude Larreche |
| 250 | |a 3rd ed. | ||
| 260 | |a Boston, Massachusetts : |b Irwin, McGraw-Hill, |c c1998 | ||
| 300 | |a xxii, 547 p. | ||
| 504 | |a Includes bibliographical references and indexes | ||
| 650 | 0 | 0 | |a Marketing |x Management. |
| 700 | 1 | |a Walker, Orville C. | |
| 700 | 1 | |a Larreche, Jean-Claude. | |
| 852 | |a INST |b CHIOS |e 20001204 |h 658.8 BOY |p 005200017166 |q 005200017166 |t BK |y 0 | ||
| 852 | |a INST |b CHIOS |e 20010314 |h 658.8 BOY |p 005200021570 |q 005200021570 |t BK |y 0 | ||
| 901 | |a BIBL2-2000-3 | ||
| 901 | |a BIBL2-2001-1 | ||
| 909 | |a Χ |b 076195 | ||
| 909 | |a Χ |b 083364 | ||
| 970 | |a ΣΑΛΑΜΟΥΡΑ |b ΜΑΡΙΑ |z 2000/12/04 | ||