Παραπομπή σε μορφή APA (7η εκδ.)

Boyd, H. W., Walker, O. C., & Larreche, J. (1998). Marketing management: A strategic approach with a global orientation (3rd ed.). Irwin, McGraw-Hill.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Boyd, Harper W., Orville C. Walker, και Jean-Claude Larreche. Marketing Management: A Strategic Approach with a Global Orientation. 3rd ed. Boston, Massachusetts: Irwin, McGraw-Hill, 1998.

Παραπομπή σε μορφή MLA (9th εκδ.)

Boyd, Harper W., et al. Marketing Management: A Strategic Approach with a Global Orientation. 3rd ed. Irwin, McGraw-Hill, 1998.