Customer behavior : consumer bahavior and beyond
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Fort Worth, Philadelphia :
Dryden Press,
c1999
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| Subjects: | |
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| Physical Description: | xxxii, 852 p. (in various paging) |
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| Bibliography: | Includes index |
| ISBN: | 0-03-098016-X |