Analysis for strategic marketing
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Reading, Massachusetts :
Addison-Wesley,
c1998
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| Subjects: | |
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| Physical Description: | xiii, 514 p. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0-321-00198-2 |