Emotional branding : the new paradigm for connecting brands to people
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Allworth Press,
c2001.
|
| Subjects: | |
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MARC
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| 008 | 231012t2001####nyu| | ||| |||| ||eng|| | ||
| 020 | |a 1581150784 |q (σκληρό εξώφυλλο) | ||
| 040 | |a GR-MyUa |b gre |c GR-MyUa |e AACR2 | ||
| 041 | 1 | |a eng | |
| 082 | 7 | |a 658.827 |2 (23) | |
| 100 | 1 | |a Gobé, Marc, |e aut | |
| 245 | 1 | 0 | |a Emotional branding : |b the new paradigm for connecting brands to people / |c by Marc Gobé. |
| 260 | |a New York : |b Allworth Press, |c c2001. | ||
| 300 | |a xxxii, 319 σ. : |b εικ., πίν. ; |c 24 εκ. | ||
| 504 | |a Περιλαμβάνει βιβλιογραφικές παραπομπές και ευρετήριο. | ||
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Consumers' preferences. | |
| 650 | 0 | |a Motivation research (Marketing) | |
| 852 | |a INST |b CHIOS |e 20231012 |h 658.827 GOB |p 005200040414 |q 005200040414 |t BK |y 0 | ||
| 970 | |a Σπέντζα |b Ελένη |z 12-10-2023 | ||