APA (7th ed.) Citation

Gobé, M. (2001). Emotional branding: The new paradigm for connecting brands to people. Allworth Press.

Chicago Style (17th ed.) Citation

Gobé, Marc. Emotional Branding: The New Paradigm for Connecting Brands to People. New York: Allworth Press, 2001.

MLA (9th ed.) Citation

Gobé, Marc. Emotional Branding: The New Paradigm for Connecting Brands to People. Allworth Press, 2001.

Warning: These citations may not always be 100% accurate.