Marketing management : analysis, planning, implementation, and control
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, NJ :
Prentice Hall International,
c1988.
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| Edition: | 6th ed. |
| Series: | Prentice-Hall series in marketing
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| Subjects: | |
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