International marketing
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Oxford :
Butterworth Heinemann,
c1993.
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| Edition: | 2nd ed. |
| Series: | Marketing series (London, England)
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| Subjects: | |
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| Item Description: | "Published on behalf of the Chartered Institute of Marketing". |
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| Physical Description: | xxii, 706 σ. ; 25 εκ. |
| Bibliography: | Περιλαμβάνει βιβλιογραφικές παραπομπές και ευρετήριο. |
| ISBN: | 0750604247 |