Global marketing : foreign entry, local marketing, & global management
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston :
Irwin/McGraw-Hill,
c2000.
|
| Edition: | 2nd ed. |
| Series: | Irwin/McGraw-Hill series in marketing
|
| Subjects: | |
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| 082 | 7 | |a 658.84 |2 (23) | |
| 100 | 1 | |a Johansson, Johny K. | |
| 245 | 1 | 0 | |a Global marketing : |b foreign entry, local marketing, & global management / |c Johny K. Johansson. |
| 250 | |a 2nd ed. | ||
| 260 | |a Boston : |b Irwin/McGraw-Hill, |c c2000. | ||
| 300 | |a xx, 604 σ. : |b εικ. ; |c 28 εκ. | ||
| 490 | 1 | |a (The Irwin/McGraw-Hill series in marketing) | |
| 504 | |a Περιλαμβάνει βιβλιογραφικές παραπομπές και ευρετήρια. | ||
| 650 | 0 | |a Export marketing. | |
| 650 | 0 | |a Export marketing |x Management. | |
| 830 | 0 | |a Irwin/McGraw-Hill series in marketing | |
| 852 | |a INST |b SYROS |e 20170905 |h 658.84 JOH |p 005500013118 |q 005500013118 |t BK |y 0 | ||
| 970 | |a Κοντού |b Παρασκευή |z 05/09/2017 | ||