International marketing
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| Main Author: | Czinkota, Michael R. |
|---|---|
| Other Authors: | Ronkainen, IIkka A. |
| Format: | Book |
| Language: | English |
| Published: |
Fort Worth:
Dryden Press,
c1993.
|
| Edition: | 4th ed. |
| Series: | Dryden Press series in marketing
|
| Subjects: | |
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