Introduction to advertising and promotion : an integrated marketing communications perspective
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Chicago :
Irwin,
c1995.
|
| Edition: | 3rd ed. |
| Series: | Irwin series in marketing
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!