rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Introduction to advertising and promotion
    sub title: an integrated marketing communications perspective
  name:
    name part: Belch, George E. (George Edward)
    name part: 1951-
    role:
      role term: creator
  name:
    name part: Belch, Michael A.
  type of resource: text
  origin info:
    place:
      place term: ilu
    place:
      place term: Chicago
    publisher: Irwin
    date issued: c1995
    date issued: 1995
    edition: 3rd ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    extent: xxii, 762 σ. : εικ. ; 28 εκ.
  note: George E. Belch, Michael A. Belch.
  note: Περιλαμβάνει βιβλιογραφικές παραπομπές (σ. 721-738) και ευρετήρια.
  subject:
    topic: Advertising
  subject:
    topic: Sales promotion
  subject:
    topic: Communication in marketing
  classification: 659.1
  related item:
    title info:
      title: Irwin series in marketing
  identifier: 0256136963
  identifier: 0256136971
  location:
    physical location: INST SYROS 20170905
  record info:
    record content source: GR-MyUa
    record creation date: 170905
    record identifier: 1/114803
    language of cataloging:
      language term: gre