Παραπομπή σε μορφή APA (7η εκδ.)

Belch, G. E., & Belch, M. A. (1995). Introduction to advertising and promotion: An integrated marketing communications perspective (3rd ed.). Irwin.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Belch, George E., και Michael A. Belch. Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective. 3rd ed. Chicago: Irwin, 1995.

Παραπομπή σε μορφή MLA (9th εκδ.)

Belch, George E., και Michael A. Belch. Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective. 3rd ed. Irwin, 1995.