The psychology of advertising
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Hove, East Sussex :
Psychology Press,
c2010.
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| Subjects: | |
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| 008 | 101214s2010 enk| ||| |||| ||eng|| | ||
| 020 | |a 9780415442732 |q (σκληρό εξώφυλλο) | ||
| 035 | |l 10109372 | ||
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| 041 | 0 | |a eng | |
| 082 | 7 | |a 659.1019 |2 (22) | |
| 100 | 1 | |a Fennis, Bob Michael, |d 1968- | |
| 245 | 1 | 4 | |a The psychology of advertising / |c Bob M. Fennis, Wolfgang Stroebe. |
| 260 | |a Hove, East Sussex : |b Psychology Press, |c c2010. | ||
| 300 | |a xi, 331 σ. ; |c 25 εκ. | ||
| 504 | |a Βιβλιογραφία: σ. 271-301. Ευρετήριο. | ||
| 650 | 0 | |a Advertising |x Psychological aspects. | |
| 650 | 0 | |a Consumers |x Attitudes. | |
| 700 | 1 | |a Stroebe, Wolfgang. | |
| 852 | |a INST |b SYROS |e 20101214 |h 659.1019 FEN |p 005500009435 |q 005500009435 |t BK |y 0 | ||
| 901 | |a BIBL5-2010-3 | ||
| 922 | |a 5ΕΛΗ |b 201009 |c Βιβλιοθήκη Σύρου |d Μιχαλόπουλος | ||
| 970 | |a Κοντού |b Παρασκευή |z 14/12/2010 | ||