International marketing Philip R. Cateora, Mary C. Gilly and John L. Graham.
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| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill/Irwin,
c2013.
|
| Edition: | 16th ed. |
| Subjects: | |
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| 008 | 161031s2013####us | ||| |||| ||eng|| | ||
| 020 | |a 978077642297 |q (ασύνδετα φύλλα) | ||
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| 082 | 7 | |a 658.84 |2 (23) | |
| 100 | 1 | |a Cateora, Philip R. | |
| 245 | 1 | 0 | |a International marketing / |b Philip R. Cateora, Mary C. Gilly and John L. Graham. |
| 250 | |a 16th ed. | ||
| 260 | |a New York : |b McGraw-Hill/Irwin, |c c2013. | ||
| 300 | |a xxxiii, 638 σ. : |b πίν., εικ. ; |c 28 εκ. | ||
| 504 | |a Περιλαμβάνει βιβλιογραφικές παραπομπές και ευρετήριο. | ||
| 650 | 0 | |a Export marketing. | |
| 650 | 0 | |a International business enterprises. | |
| 700 | 1 | |a Graham, John L. | |
| 700 | 1 | |a Gilly, Mary C. |e aut | |
| 767 | 0 | 8 | |i Μεταφρασμένο ως: |t Διεθνές μάρκετινγκ / |
| 852 | |a INST |b CHIOS |e 20161031 |h 658.84 CAT |p 005200038470 |q 005200038470 |t BK |y 0 | ||
| 922 | |a 2ΕΛΗ |b 2016-07 |c ΤΑΚ/ΤΔΕ |d ΔΡΕΣ | ||
| 970 | |a Σπέντζα |b Ελένη |z 31/10/2016 | ||