Managing green issues
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| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Δημοσίευση: |
Basingstoke [England] ; New York :
Palgrave Macmillian,
2007.
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| Έκδοση: | 2η αναθ. έκδ. |
| Θέματα: | |
| Ετικέτες: |
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Πίνακας περιεχομένων:
- Corporate reputation in a "green" world
- The rise of environmental consciousness and conscience
- What makes agreen issue?
- The environmental movement - corporations for a new millennium
- Identifying and segmenting stakeholders
- Stakeholders within the power pyramid
- The stakeholder diagnostic
- Launching and managing issues-related projects
- Finding third party advocates
- Getting TPAs to act on a project
- Public consultation and communications techniques
- Public consultation - getting it right
- Methods of public consultation
- Managing public meetings
- Dealing with the media
- Establishing and maintaining environmental credentials
- Conclusion: green can be irrational.