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150930t2011####us | ||| |||| ||eng|| |
| 020 |
|
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|a 9780273756064
|q (χαρτόδετο)
|
| 040 |
|
|
|a GR-MyUa
|b gre
|c GR-MyUa
|e AACR2
|
| 041 |
0 |
|
|a eng
|
| 082 |
7 |
|
|a 658.8
|2 (23)
|
| 100 |
1 |
|
|a Lovelock, Christopher H.
|
| 245 |
0 |
0 |
|a Services marketing :
|b people, technology, strategy /
|c Christopher Lovelock and Jochen Wirtz.
|
| 250 |
|
|
|a 7th ed.
|
| 260 |
|
|
|a Boston :
|b Pearson,
|c c2011.
|
| 300 |
|
|
|a 648 σ. :
|b διαγρ., εικ., πίν. ;
|c 28 εκ.
|
| 504 |
|
|
|a Περιλαμβάνει βιβλιογραφικές παραπομπές και ευρετήριο.
|
| 650 |
|
0 |
|a Marketing
|x Management.
|
| 650 |
|
0 |
|a Professions
|x Marketing.
|
| 650 |
|
0 |
|a Service industries
|x Marketing.
|
| 650 |
|
0 |
|a Customer services
|x Marketing.
|
| 700 |
1 |
|
|a Wirtz, Jochen.
|
| 852 |
|
|
|a INST
|b CHIOS
|e 20151005
|h 658.8 LOV
|p 005200037360
|q 005200037360
|t BK
|y 0
|
| 922 |
|
|
|a 2ΕΛΗ
|b 2015-04
|c ΤΑΚ/ΤΝΕΥ
|d Δρες
|
| 970 |
|
|
|a Σπέντζα
|b Ελένη
|z 30-09-2015
|