Media promotion and marketing for broadcasting, cable, and the internet

Media promotion and marketing for broadcasting, cable, and the internet

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Bibliographic Details
Other Authors: Eastman, Susan Tyler (edtf), Ferguson, Douglas A. (Editor), Klein, Robert A., 1928- (Editor)
Format: Book
Language:English
Published: Amsterdam : Elsevier/Focal Press, c2006.
Edition:5η εκδ.
Subjects:
Television broadcasting > Marketing.
Radio broadcasting > Marketing.
Cable television > Marketing.
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