Media promotion and marketing for broadcasting, cable, and the internet
Αποθηκεύτηκε σε:
| Άλλοι συγγραφείς: | , , |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Δημοσίευση: |
Amsterdam :
Elsevier/Focal Press,
c2006.
|
| Έκδοση: | 5η εκδ. |
| Θέματα: | |
| Ετικέτες: |
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| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 1/101467 | ||
| 008 | 090218s2006 eng d | ||
| 020 | |a 978-0-240-80762-1 | ||
| 020 | |a 0-240-80762-6 | ||
| 035 | |l 10103273 | ||
| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 384.550688 |2 (22) | |
| 245 | 1 | 0 | |a Media promotion and marketing for broadcasting, cable, and the internet / |c edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein. |
| 250 | |a 5η εκδ. | ||
| 260 | |a Amsterdam : |b Elsevier/Focal Press, |c c2006. | ||
| 300 | |a xiv, 335 σ. : |b εικ. ; |c 23 εκ. | ||
| 500 | |a Αναθ. έκδ. του: Promotion and marketing for broadcasting, cable, and the web. 4th ed. c2002. | ||
| 504 | |a Βιβλιογραφία: σ. 321-323. Ευρετήριο: σ. 325-335. | ||
| 650 | 0 | 0 | |a Television broadcasting |x Marketing. |
| 650 | 0 | 0 | |a Radio broadcasting |x Marketing. |
| 650 | 0 | 0 | |a Cable television |x Marketing. |
| 700 | 1 | |a Eastman, Susan Tyler, |e edtf | |
| 700 | 1 | |a Ferguson, Douglas A. |e edt | |
| 700 | 1 | |a Klein, Robert A., |d 1928- |e edt | |
| 852 | |a INST |b LESVOS |e 20090218 |h 384.550688 MED |p 005100043952 |q 005100043952 |t BK |y 0 | ||
| 901 | |a BIBL1-2009-1 | ||
| 909 | |a Λ |b 153984 | ||
| 922 | |a 1ΕΛΗ |b 200809 |c ΕΠΕΑΕΚ2/ΠΤΕ |d ΜΙΧΑΛΟΠΟΥΛΟΣ | ||
| 970 | |a ΚΑΡΑ |b ΓΙΑΣΕΜΗ |z 2009/02/18 | ||