Academic Journal

The Growing Complexity of Consumer Choices: Unravelling Consumer Patterns with K-Means and Fuzzy Logic

Bibliographic Details
Title: The Growing Complexity of Consumer Choices: Unravelling Consumer Patterns with K-Means and Fuzzy Logic
Authors: Karulkar, Yashodhan, Srivastava, ShagunAff1, IDs4419902500143w_cor1, Nandwana, Rakshit, Stanley, Stacia
Source: Journal of Statistical Theory and Applications. 24(4):1165-1195
Database: Springer Nature Journals
Description
ISSN:22141766
DOI:10.1007/s44199-025-00143-w