Academic Journal
The Growing Complexity of Consumer Choices: Unravelling Consumer Patterns with K-Means and Fuzzy Logic
| Title: | The Growing Complexity of Consumer Choices: Unravelling Consumer Patterns with K-Means and Fuzzy Logic |
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| Authors: | Karulkar, Yashodhan, Srivastava, ShagunAff1, IDs4419902500143w_cor1, Nandwana, Rakshit, Stanley, Stacia |
| Source: | Journal of Statistical Theory and Applications. 24(4):1165-1195 |
| Database: | Springer Nature Journals |
| ISSN: | 22141766 |
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| DOI: | 10.1007/s44199-025-00143-w |