Modeling the Impact of Social Media Influencers and Promotional Strategies on Brand Loyalty Using PLS-SEM

Λεπτομέρειες βιβλιογραφικής εγγραφής
Τίτλος: Modeling the Impact of Social Media Influencers and Promotional Strategies on Brand Loyalty Using PLS-SEM
Συγγραφείς: Darma, Surya Revhana Putra, Mustafa, Fadli Ahmad, Fathuravi, Muhammad, Caesar, Leo Andri Yulius
Πηγή: 2025 13th International Conference on Cyber and IT Service Management (CITSM) Cyber and IT Service Management (CITSM), 2025 13th International Conference on. :1-6 Sep, 2025
Relation: 2025 13th International Conference on Cyber and IT Service Management (CITSM)
Βάση Δεδομένων: IEEE Xplore Digital Library