Conference
Modeling the Impact of Social Media Influencers and Promotional Strategies on Brand Loyalty Using PLS-SEM
| Title: | Modeling the Impact of Social Media Influencers and Promotional Strategies on Brand Loyalty Using PLS-SEM |
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| Authors: | Darma, Surya Revhana Putra, Mustafa, Fadli Ahmad, Fathuravi, Muhammad, Caesar, Leo Andri Yulius |
| Source: | 2025 13th International Conference on Cyber and IT Service Management (CITSM) Cyber and IT Service Management (CITSM), 2025 13th International Conference on. :1-6 Sep, 2025 |
| Relation: | 2025 13th International Conference on Cyber and IT Service Management (CITSM) |
| Database: | IEEE Xplore Digital Library |
| ISBN: | 9798331575854 9798331575861 |
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| ISSN: | 2770159X 27701581 |
| DOI: | 10.1109/CITSM67730.2025.11291495 |