Conference
Multi-Touch Attribution in Marketing: Comparing Patents and Academic Advances
| Title: | Multi-Touch Attribution in Marketing: Comparing Patents and Academic Advances |
|---|---|
| Authors: | El Mekkaoui, Zine El Abidine, Benyoussef, Hatim |
| Source: | 2025 11th International Conference on Optimization and Applications (ICOA) Optimization and Applications (ICOA), 2025 11th International Conference on. :1-6 Oct, 2025 |
| Relation: | 2025 11th International Conference on Optimization and Applications (ICOA) |
| Database: | IEEE Xplore Digital Library |
| ISBN: | 9798331599577 |
|---|---|
| ISSN: | 27686388 |
| DOI: | 10.1109/ICOA66896.2025.11236817 |