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Business Analytics with Python : Essential Skills for Business Students

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Title: Business Analytics with Python : Essential Skills for Business Students
Description: Your essential textbook for mastering business analytics through Python.Business Analytics with Python by Bowei Chen and Gerhard Kling is the definitive guide for upper-level undergraduate and postgraduate students studying business, management or finance. Designed to support analytics modules that prioritize practical application, this textbook introduces students to data-driven decision-making through Python, without assuming a background in computer science. It aligns with course outcomes by integrating statistical, mathematical and machine learning techniques into a unified business context.This textbook takes a holistic approach to business analytics, exploring how Python can be used to interpret and solve real-world problems. From foundational coding skills to the implementation of supervised and unsupervised machine learning methods, students learn how to translate data into insight across key business functions. Through industry-relevant case studies, including customer churn analysis, fraud detection and sales forecasting, learners build confidence in applying analytics to real organizational challenges.Pedagogical features include: - A running case study that reinforces practical learning across chapters - Clear learning objectives and chapter summaries to track progress - Step-by-step exercises and coding activities to build analytical fluency - Examples grounded in real business applications for immediate relevance Whether preparing for exams or building analytical capability for a future career, this textbook equips students with the tools to turn business data into strategic advantage.
Authors: Bowei Chen, Gerhard Kling
Resource Type: eBook.
Subjects: Management--Data processing, Decision making--Data processing, Python (Computer program language)
Categories: COMPUTERS / Languages / Python, BUSINESS & ECONOMICS / Statistics, BUSINESS & ECONOMICS / Information Management, COMPUTERS / Data Science / Data Analytics
Database: eBook Index
FullText Text:
  Availability: 0
Header DbId: edsebk
DbLabel: eBook Index
An: 4151937
RelevancyScore: 981
AccessLevel: 6
PubType: eBook
PubTypeId: ebook
PreciseRelevancyScore: 981.043701171875
IllustrationInfo
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  Data: Business Analytics with Python : Essential Skills for Business Students
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  Data: Your essential textbook for mastering business analytics through Python.Business Analytics with Python by Bowei Chen and Gerhard Kling is the definitive guide for upper-level undergraduate and postgraduate students studying business, management or finance. Designed to support analytics modules that prioritize practical application, this textbook introduces students to data-driven decision-making through Python, without assuming a background in computer science. It aligns with course outcomes by integrating statistical, mathematical and machine learning techniques into a unified business context.This textbook takes a holistic approach to business analytics, exploring how Python can be used to interpret and solve real-world problems. From foundational coding skills to the implementation of supervised and unsupervised machine learning methods, students learn how to translate data into insight across key business functions. Through industry-relevant case studies, including customer churn analysis, fraud detection and sales forecasting, learners build confidence in applying analytics to real organizational challenges.Pedagogical features include: - A running case study that reinforces practical learning across chapters - Clear learning objectives and chapter summaries to track progress - Step-by-step exercises and coding activities to build analytical fluency - Examples grounded in real business applications for immediate relevance Whether preparing for exams or building analytical capability for a future career, this textbook equips students with the tools to turn business data into strategic advantage.
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RecordInfo BibRecord:
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      – Code: 658.05
        Scheme: ddc
        Type: prePub
    Languages:
      – Code: eng
        Text: English
    Subjects:
      – SubjectFull: Management--Data processing
        Type: general
      – SubjectFull: Decision making--Data processing
        Type: general
      – SubjectFull: Python (Computer program language)
        Type: general
    Titles:
      – TitleFull: Business Analytics with Python : Essential Skills for Business Students
        Type: main
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          Name:
            NameFull: Bowei Chen
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          Dates:
            – D: 01
              M: 01
              Type: published
              Y: 2025
            – D: 04
              M: 03
              Type: profile
              Y: 2025
          Identifiers:
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              Value: 9781398617179
            – Type: isbn-electronic
              Value: 9781398617278
          Titles:
            – TitleFull: Business Analytics with Python : Essential Skills for Business Students
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