Academic Journal

The System of Rating Investment Attractiveness of Businesses

Bibliographic Details
Title: The System of Rating Investment Attractiveness of Businesses
Authors: Nataliya S. Plaskova, Lyudmila O. Petrushina
Source: Учёт. Анализ. Аудит, Vol 0, Iss 4, Pp 50-57 (2019)
Publisher Information: Government of Russian Federation, Financial University, 2019.
Publication Year: 2019
Collection: LCC:Accounting. Bookkeeping
Subject Terms: инвестиционная привлекательность организации, инвестиционный проект, инвестирование, стратегический экономический анализ, инвестиционная деятельность, investment attractiveness of a business, investment project, investment, strategic economic analysis, investment activity, Accounting. Bookkeeping, HF5601-5689
Description: In the framework of designing the universal methodology of rating investment attractiveness of businesses the authors offer a solution to the problem of systematizing the modern approaches to assessing the investment attractiveness into conventional and modern ones. The paper focuses on drawbacks of existing methodology of investment analysis including the lack of strategic targeting in modern tools of rating investment attractiveness of businesses which prevents the management from reacting in timely and due manner to the dynamics of external impact beyond their control. The authors propose to use strategic economic analysis as a prospective method of rating investment attractiveness of businesses. The use of such a method makes it possible to decrease the risk of deviation from the strategic direction of business development providing the manager with a range of ready-made solutions and enhancing the credibility of potential investors.
Document Type: article
File Description: electronic resource
Language: Russian
ISSN: 2408-9303
2619-130X
Relation: https://accounting.fa.ru/jour/article/view/100; https://doaj.org/toc/2408-9303; https://doaj.org/toc/2619-130X
DOI: 10.26794/2408-9303-2016--4-50-57
Access URL: https://doaj.org/article/10d7cf37d1ed484c8c9d5884df4f814b
Accession Number: edsdoj.10d7cf37d1ed484c8c9d5884df4f814b
Database: Directory of Open Access Journals
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