Academic Journal
Development of gender advertising
| Τίτλος: | Development of gender advertising |
|---|---|
| Συγγραφείς: | G A Miroshnichenko |
| Πηγή: | RUDN Journal of Studies in Literature and Journalism, Vol 0, Iss 3, Pp 86-92 (2013) |
| Στοιχεία εκδότη: | Peoples’ Friendship University of Russia (RUDN University), 2013. |
| Έτος έκδοσης: | 2013 |
| Συλλογή: | LCC:Literature (General) |
| Θεματικοί όροι: | гендерная реклама, рекламная концепция, рекламное сообщение, рекламный посыл, массовое сознание, рекламный стереотип, социальный стереотип, Literature (General), PN1-6790 |
| Περιγραφή: | In article are considered new trends in the functioning of the female gender advertising. Theorized advertising concept, its code, message, allowing to explain the mechanism of creation and successful promotion of new advertising image of a modern woman. Special attention is paid to the specifics of the advertising text, as a tool of formation of the advertising image. Verbal and visual analysis of advertising discourse allowed to reveal, to name and describe the proposed advertising communication female gender images, comment on the effectiveness of their integration into the mass consciousness of the society. |
| Τύπος εγγράφου: | article |
| Περιγραφή αρχείου: | electronic resource |
| Γλώσσα: | English Russian |
| ISSN: | 2312-9220 2312-9247 |
| Relation: | http://journals.rudn.ru/literary-criticism/article/view/4391; https://doaj.org/toc/2312-9220; https://doaj.org/toc/2312-9247 |
| Σύνδεσμος πρόσβασης: | https://doaj.org/article/0a4b83c8648b4e60ab52f157ba8cc30e |
| Αριθμός Καταχώρησης: | edsdoj.0a4b83c8648b4e60ab52f157ba8cc30e |
| Βάση Δεδομένων: | Directory of Open Access Journals |
| ISSN: | 23129220 23129247 |
|---|