Book
The the Economics of Data, Analytics, and Digital Transformation: The Theorems, Laws, and Empowerments to Guide Your Organization's Digital Transformation.
| Title: | The the Economics of Data, Analytics, and Digital Transformation: The Theorems, Laws, and Empowerments to Guide Your Organization's Digital Transformation. |
|---|---|
| Authors: | Schmarzo Bill., Borne Kirk. |
| Source: | EN05CEBSCO05C103015 |
| Publisher Information: | Birmingham Packt Publishing, Limited |
| Publication Year: | 2020 |
| Collection: | Kazan Federal University Digital Repository |
| Subject Terms: | Information technology -- Management, Big data, Database design & theory, Data capture & analysis, Information visualization, Information architecture, Computers -- Data Processing, Computers -- Data Modeling & Design, Electronic books |
| Description: | A comprehensive guide for seasoned business leaders who struggle with where and how to exploit the economics of data and analytics to gain true value from data, accelerate company operations through AI, and guide their digital transformation. ; Cover -- Copyright -- Packt Page -- Foreword -- Contributor -- Table of Content -- Preface -- Chapter 1: The CEO Mandate: Become Value-driven, Not Data-driven -- The Data- and Value-Driven Mindsets, Defined -- Understanding the Big Data Business Model Maturity Index Phases -- Navigating the Big Data Business Model Maturity Index -- Transitioning from Business Monitoring to Business Insights -- Transitioning from Business Insights to Business Optimization -- Transitioning from Business Optimization to Insights Monetization -- Transitioning from Insights Monetization to Digital Transformation ; Testing the Big Data Business Model Maturity Index -- Summary -- Further Reading -- Homework -- Chapter 2: Value Engineering: The Secret Sauce for Data Science Success -- Step 1: Identify a Strategic Business Initiative -- Step 2: Identify Key Business Stakeholders -- Step 3: Brainstorm and Prioritize Decisions (Use Cases) -- Step 4: Identify Supporting Analytics -- Step 5: Identify Potential Data Sources and Instrumentation Strategy -- Step 6: Identify Supporting Architecture and Technologies -- Summary -- Homework -- Chapter 3: A Review of Basic Economic Concepts -- The Economic Value Curve ; The Law of Supply and Demand -- The Economic Multiplier Effect -- Marginal Costs and Sunk Costs -- Scarcity -- Postponement Theory -- Efficiency -- Capital -- Price Elasticity -- The Economic Utility Function -- Summary -- Further Reading -- Homework -- Chapter 4: University of San Francisco Economic Value of Data Research Paper -- Introduction -- Creating the Collaborative Value Creation Framework -- Chipotle Use Case -- Summary -- Citations -- Chapter 5: The Economic Value of Data Theorems -- EvD Theorem #1: Data, By Itself, Provides Little Value ; EvD Theorem #2: Predictions, Not Data, ... |
| Document Type: | book |
| Language: | English |
| ISBN: | 978-1-80056-913-3 1-80056-913-0 |
| Relation: | http://dspace.kpfu.ru/xmlui/bitstream/net/178378/-1/2695509.pdf; https://dspace.kpfu.ru/xmlui/handle/net/178378 |
| Availability: | https://dspace.kpfu.ru/xmlui/handle/net/178378 |
| Accession Number: | edsbas.7E93EFB |
| Database: | BASE |
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