Conference
Unleashing corporate social responsibility communication for small businesses in the digital era
| Title: | Unleashing corporate social responsibility communication for small businesses in the digital era |
|---|---|
| Authors: | Camilleri, Mark Anthony, Academy of Management (AOM) Annual Conference : Improving Lives |
| Publisher Information: | Academy of Management |
| Publication Year: | 2018 |
| Collection: | University of Malta: OAR@UM / L-Università ta' Malta |
| Subject Terms: | Small business -- Accounting, Small business -- Accounting -- Computer programs, Technological innovations -- Economic aspects, Technological innovations, Digital media, Digital media -- Social aspects, Social responsibility of business |
| Description: | Businesses are increasingly embracing the dynamics of digital technologies, as they communicate with interested parties about their responsible initiatives through corporate websites, social media platforms and other interactive channels. Therefore, a quantitative study involving 202 owner-managers investigates their attitudes toward stakeholder engagement through digital media. The research methodology involved the integration of previously tried and tested measurement tools from the technological acceptance model, the pace of technological innovation and corporate social responsibility (CSR) items, to better understand the rationale for using digital media to communicate with stakeholders on the organization’s responsible behaviors. The results have indicated that there was a positive and significant relationship between the perceived “ease of use” and “usefulness” of online media. The results also revealed that the younger owner-managers were increasingly using ubiquitous technologies as opposed to their older counterparts. This contribution implies that all businesses, particularly the smaller ones, could improve their relationships with stakeholders if they use digital media to communicate about their responsible behaviors. ; peer-reviewed |
| Document Type: | conference object |
| Language: | English |
| Relation: | https://www.um.edu.mt/library/oar//handle/123456789/32235 |
| Availability: | https://www.um.edu.mt/library/oar//handle/123456789/32235 |
| Rights: | info:eu-repo/semantics/openAccess ; The copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder. |
| Accession Number: | edsbas.27990A3C |
| Database: | BASE |
Be the first to leave a comment!