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Маркетинговые коммуникации в индустрии гостеприимства (на материале гостевого дома 'Вояж', город Анапа)

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Τίτλος: Маркетинговые коммуникации в индустрии гостеприимства (на материале гостевого дома 'Вояж', город Анапа)
Συγγραφείς: Yudina, V. P., Sozonova, E. Yu.
Στοιχεία εκδότη: Изд-во Тюм. гос. ун-та, 2017.
Έτος έκδοσης: 2017
Θεματικοί όροι: гостиницы, гостевые дома, экономика туризма, маркетинговые исследования, индустрия гостеприимства, маркетинговые риски, эффективность рекламы, рекламные кампании, экономика, конференция, marketing and reputational risks, маркетинговые коммуникации, market services, advertising, Анапа, marketing communications, брендированная продукция, branded products, targeted advertising, реклама, hospitality industry, hospitality, гостиничные предприятия, marketing, репутационные риски, рынок сферы услуг, conference
Περιγραφή: Modern marketing requires much more than creating a product that meets the needs of the client, assign it the right price and make it available to target consumers. The hospitality organization must communicate with their customers. In the content of the communication should not be anything random. Because the marketing of services has a certain specificity, due to the differences of services from material goods, consequently, methods of promotion, the structure of the complex of marketing communications and approaches to its formation in the service sector differ from their counterparts on the physical market. A significant influence on the formation of a complex of marketing communications has the economic situation prevailing in the market, for example, under the impact of the economic crisis. The latest has been to reduce communication budgets, which to a certain extent, contributed to the development of marketing communications, including change of structure in favor of innovative and less costly kinds. These aspects require analysis and scientific interpretation.
Представлены результаты анализа маркетинговых коммуникаций гостевого дома "Вояж" г. Анапа.
Τύπος εγγράφου: Article
Περιγραφή αρχείου: application/pdf
Γλώσσα: Russian
Σύνδεσμος πρόσβασης: https://openrepository.ru/article?id=360967
Αριθμός Καταχώρησης: edsair.httpsopenrep..2515faeef8e545c08d24cf0e083516fb
Βάση Δεδομένων: OpenAIRE
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  Data: Маркетинговые коммуникации в индустрии гостеприимства (на материале гостевого дома 'Вояж', город Анапа)
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  Data: <searchLink fieldCode="AR" term="%22Yudina%2C+V%2E+P%2E%22">Yudina, V. P.</searchLink><br /><searchLink fieldCode="AR" term="%22Sozonova%2C+E%2E+Yu%2E%22">Sozonova, E. Yu.</searchLink>
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  Data: Изд-во Тюм. гос. ун-та, 2017.
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  Data: 2017
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  Data: <searchLink fieldCode="DE" term="%22гостиницы%22">гостиницы</searchLink><br /><searchLink fieldCode="DE" term="%22гостевые+дома%22">гостевые дома</searchLink><br /><searchLink fieldCode="DE" term="%22экономика+туризма%22">экономика туризма</searchLink><br /><searchLink fieldCode="DE" term="%22маркетинговые+исследования%22">маркетинговые исследования</searchLink><br /><searchLink fieldCode="DE" term="%22индустрия+гостеприимства%22">индустрия гостеприимства</searchLink><br /><searchLink fieldCode="DE" term="%22маркетинговые+риски%22">маркетинговые риски</searchLink><br /><searchLink fieldCode="DE" term="%22эффективность+рекламы%22">эффективность рекламы</searchLink><br /><searchLink fieldCode="DE" term="%22рекламные+кампании%22">рекламные кампании</searchLink><br /><searchLink fieldCode="DE" term="%22экономика%22">экономика</searchLink><br /><searchLink fieldCode="DE" term="%22конференция%22">конференция</searchLink><br /><searchLink fieldCode="DE" term="%22marketing+and+reputational+risks%22">marketing and reputational risks</searchLink><br /><searchLink fieldCode="DE" term="%22маркетинговые+коммуникации%22">маркетинговые коммуникации</searchLink><br /><searchLink fieldCode="DE" term="%22market+services%22">market services</searchLink><br /><searchLink fieldCode="DE" term="%22advertising%22">advertising</searchLink><br /><searchLink fieldCode="DE" term="%22Анапа%22">Анапа</searchLink><br /><searchLink fieldCode="DE" term="%22marketing+communications%22">marketing communications</searchLink><br /><searchLink fieldCode="DE" term="%22брендированная+продукция%22">брендированная продукция</searchLink><br /><searchLink fieldCode="DE" term="%22branded+products%22">branded products</searchLink><br /><searchLink fieldCode="DE" term="%22targeted+advertising%22">targeted advertising</searchLink><br /><searchLink fieldCode="DE" term="%22реклама%22">реклама</searchLink><br /><searchLink fieldCode="DE" term="%22hospitality+industry%22">hospitality industry</searchLink><br /><searchLink fieldCode="DE" term="%22hospitality%22">hospitality</searchLink><br /><searchLink fieldCode="DE" term="%22гостиничные+предприятия%22">гостиничные предприятия</searchLink><br /><searchLink fieldCode="DE" term="%22marketing%22">marketing</searchLink><br /><searchLink fieldCode="DE" term="%22репутационные+риски%22">репутационные риски</searchLink><br /><searchLink fieldCode="DE" term="%22рынок+сферы+услуг%22">рынок сферы услуг</searchLink><br /><searchLink fieldCode="DE" term="%22conference%22">conference</searchLink>
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  Data: Modern marketing requires much more than creating a product that meets the needs of the client, assign it the right price and make it available to target consumers. The hospitality organization must communicate with their customers. In the content of the communication should not be anything random. Because the marketing of services has a certain specificity, due to the differences of services from material goods, consequently, methods of promotion, the structure of the complex of marketing communications and approaches to its formation in the service sector differ from their counterparts on the physical market. A significant influence on the formation of a complex of marketing communications has the economic situation prevailing in the market, for example, under the impact of the economic crisis. The latest has been to reduce communication budgets, which to a certain extent, contributed to the development of marketing communications, including change of structure in favor of innovative and less costly kinds. These aspects require analysis and scientific interpretation.<br />Представлены результаты анализа маркетинговых коммуникаций гостевого дома "Вояж" г. Анапа.
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RecordInfo BibRecord:
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    Languages:
      – Text: Russian
    Subjects:
      – SubjectFull: гостиницы
        Type: general
      – SubjectFull: гостевые дома
        Type: general
      – SubjectFull: экономика туризма
        Type: general
      – SubjectFull: маркетинговые исследования
        Type: general
      – SubjectFull: индустрия гостеприимства
        Type: general
      – SubjectFull: маркетинговые риски
        Type: general
      – SubjectFull: эффективность рекламы
        Type: general
      – SubjectFull: рекламные кампании
        Type: general
      – SubjectFull: экономика
        Type: general
      – SubjectFull: конференция
        Type: general
      – SubjectFull: marketing and reputational risks
        Type: general
      – SubjectFull: маркетинговые коммуникации
        Type: general
      – SubjectFull: market services
        Type: general
      – SubjectFull: advertising
        Type: general
      – SubjectFull: Анапа
        Type: general
      – SubjectFull: marketing communications
        Type: general
      – SubjectFull: брендированная продукция
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      – SubjectFull: branded products
        Type: general
      – SubjectFull: targeted advertising
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      – SubjectFull: реклама
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      – SubjectFull: hospitality industry
        Type: general
      – SubjectFull: hospitality
        Type: general
      – SubjectFull: гостиничные предприятия
        Type: general
      – SubjectFull: marketing
        Type: general
      – SubjectFull: репутационные риски
        Type: general
      – SubjectFull: рынок сферы услуг
        Type: general
      – SubjectFull: conference
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    Titles:
      – TitleFull: Маркетинговые коммуникации в индустрии гостеприимства (на материале гостевого дома 'Вояж', город Анапа)
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              Y: 2017
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