Book
Applying a Business Model to Institution-Student Relationships
| Title: | Applying a Business Model to Institution-Student Relationships |
|---|---|
| Authors: | Devon Schulz, Lyndsey Cleghorn, Piotr Oleksiuk, Drew Tolly, Sarah Kruger, Megan Nosal, Mitch Griffin |
| Source: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319109114 |
| Publisher Information: | Springer International Publishing, 2015. |
| Publication Year: | 2015 |
| Subject Terms: | 4. Education |
| Description: | When it comes to business, numerous types of relationships exist between the organization and its constituents. These relationships are fundamental building blocks in the corporate environment in order to ensure success of the organization. However, the same cannot necessarily be said about the approaches universities employ when dealing with the treatment of students. Can we compare the post-secondary education experience with that of a business, equating the duties of the administration, faculty, and staff with those of positions in the corporate world? In other words, can a business model be applied to higher education to understand and enhance the relationship among university personnel and the student body? |
| Document Type: | Part of book or chapter of book Other literature type |
| Language: | English |
| DOI: | 10.1007/978-3-319-10912-1_105 |
| Access URL: | https://link.springer.com/chapter/10.1007/978-3-319-10912-1_105 |
| Rights: | Springer TDM |
| Accession Number: | edsair.doi.dedup.....da57c313fb89fe8e3eaa0438b6a60a6e |
| Database: | OpenAIRE |
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